Blind Tasters Can't Tell Cheap Wines from Expensive


People can't tell the difference between cheap and expensive wine, says psychologist Richard Wiseman after conducting a survey of 578 drinkers at the Edinburgh International Science Festival,


What does this tell us about Sensation & Perception?


After reading this article, I am left with a few questions about the study that was conducted. I am assuming that the population were average people and excluded wine experts. However, I am guessing that the average population contained a variety of experiences with wine. I would be curious to see if people who drink wine on a regular basis would be more likely to tell the difference between cheap and expensive wines. I think that this study does tell us somethings about sensation and perception. It shows that we can trick ourselves into thinking something is something that it is not.

This article made me laugh! People are out there spending three times the amount for wine when they can't even tell the difference between cheap and expensive! I think this goes alone with the factors of being classy and elegent in a way. They only got the differences right around half of the time for each type of wine, so they may have just been completley guessing the entire time. It just shows that our tastebuds can deceive us. Moral of the story- buy the cheap wine?

I think this is an example of the average person being a normal taster. A supertaster could probably tell more of a difference or a wine expert who has acquired the taste differences necessary for the profession. I also found the last part interesting which mentioned that certain types of music can boost the flavor of a certain wine.

This article does not surprise after the movie we watched in class today. Human's nose and sense of smell is not well developed. Since most of us cannot really pick out different individual ingredients within a smell, it makes since that we cannot tell if the wine is cheap or expense. Perhaps if we are better able to smell and name the individual ingredients, it would help us identity the price of the wine

I was not surprised to see these findings. Myself personally not being a huge fan of wine, have found this study to be true. I ve tried expensive wine and very inexpensive wine. Both taste the same to me...bad

I agree, most of people cannot say the difference between cheap and expensive wine. Only people who are know are big fans of wines might see,'taste" the difference. Personally, buying wine I look at the color and on alcohol %, and usually the cheaper wines taste better to me than the expensive ones.

I thought this article was very interesting because some people pride themselves on being able to taste the difference between good and bad wine. This reminds me of how we have four basic taste buds of sour, salty, sweet, and bitter. I think all wine has a certain type of taste so our taste buds capture the basic taste of wine but can't tell the difference between "good" or "bad".

"The real surprise is that the more expensive wines were double or three times the price of the cheaper ones. Normally when a product is that much more expensive, you would expect to be able to tell the difference,"

This article was pretty interesting because I prefer the 10 dollar bottle of wines over the high priced wines, simply because I've always thought higher priced wines didn't taste as good or as sweet and yummy. To me, expensive wine has always been to dry, bitter and strong to my liking, guess I would've been fooled too. Good article.

I am a wine drinker so i found this article really interesting. I have never tasted really expensive wine but i like a 10 dollar bottle of wine so its good to know i am doing the smart thing! i wonder in this study if the people drinking the wine were actually wine drinkers or people with little experience with wine. I also wondered what would happen with people who are actually wine experts and what they would have to say about the difference between the wine.

I am an occaisional drinker of red wines, mostly cabernet savangnon. And this article confirms my belief that a perfectly good wine never costs more than 30$. Anything higher than that is just purchased for the sake of conspicuous consumption, and will taste no better than any other wine of a similar blend. There are certainly terrible tasting wines, but no wines that are so good they deserve an insanely high price.

I found this study to be very very interesting. I know a lot of people who enjoy drinking wine, expensive wine. I plan on sharing this study with some of my friends. It is very interesting that the results form the study revealed that people could only tell cheap from expensive wines apart about 50% of the time (both red and white). It is true when the scientist said this is not much more than people simply guessing. It is also interesting when the scientist states "when you know the answer you trick yourself into thinking..." This is so true and can be applied to many aspects of our lives. This makes me wonder, what about when I buy off brand foods, could I tast the difference if I didnt know it was off brand? This study gave me a lot of food for thought.

I was a little surprised by what they considered expensive wines. I don't know if I consider a $30 bottle expensive. I know a few people who will spend over $100 on a bottle. I'm curious on whether people can tell the difference between a cheap bottle and a high priced wine. I've never liked any wine I've tasted but I think it's because they all have a similar taste which slight differences that "real" wine drinkers can taste. For me it's the same with beer, to me it all tastes the same, but a lot of people tell me they taste nothing alike.

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