"CRASH! A deafening roar and the cinema screen explodes with light. The scene is certainly startling, but is this movie stirring up the right emotional reactions deep down? Rather than ask your opinion, it's now possible to cut out the middleman and go straight to your brain for the verdict."
http://gizmodo.com/5633312/brain-scans-can-predict-how-youll-react-to-a-movie-scene
Does this make sense based on what we know about neuroiamging? What techniques are they using? What do the data say? How is this related to the what researchers are doing in terms of lie detection using scans? Is this ethical?
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