Ashley Kasten
My expert area is perception, so, when I found this picture online depicting a hole of lava on the sidewalk, I had to analyze it. For background, it seems the three dimensional ground illustration is an advertising campaign in
By Brad Shatek
Imagine this situation. You're a new teenage driver, anxious to get behind the wheel. Overwhelmed with all the rules of the road, you want to do everything perfect. When the time comes to finally drive, you're a nervous wreck. While on the road, you constantly check your speedometer, mirrors, and even the gas gauge. When out driving one day, a pair of cyclists ride on the shoulder a little ways up the road. However, because you are so focused on other stimuli, you see them at the last second, leaving only enough time to swerve and miss them the instant before a crash.
Domino's Pizza gets taken down by youtube video that got facebooked and twittered.
http://www.nytimes.com/2009/04/16/business/media/16dominos.html?_r=2&ref=business
from lauren
http://aseachange.com/blog-illusionists/
truly a great site with archived blogs and videos and images of many topics we have covered.
http://www.huffingtonpost.com/2009/03/24/kim-kardashian-airbrushed_n_178763.html
http://www.huffingtonpost.com/2008/12/08/jessica-alba-airbrushed-t_n_149182.html
here are two examples, find some more!
remember to analyze your post. what is the 'fix'? why do you suppose it was done? what psychological principle(s) is it based on? or trying to induce? to trying to encourage or discourage?
Read the article, and then post a pharmaceutical commercial, analyzing the psychological elements of it, keeping in mind the points made in this article.
http://www.huffingtonpost.com/kathleen-slatterymoschkau/pharma-still-chasing-skir_b_174738.html
your thoughts?
plus, anybody up to finding and summarizing the original scientific article(s)? do so here!
http://www.digitalsignagetoday.com/article.php?id=18866&prc=389&page=138
