This is from my comment on the "Falling Down" clip, but I thought it fit well with my expert area.
I had mentioned the use of Coca-Cola in this scene as an example of product placement in class. I did a little research and it was in fact a paid product placement. A book on Psychology in Entertainment uses it as an example. By the way, from what I've looked at of this book it looks like it would be a great one for this class.
77% of viewers recall seeing Coke in this movie. This is a way that these brands influence memory of their products in consumers. It also can affect their decisions. A study was done which asked people to imagine they were buying items for a friend's new apartment. Participants were more likely to pick items which were shown on a recent Seinfeld episode. Product placement is a tool that businesses use to persuade people to make purchases of their products by creating a sense of familiarity with them.
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This page contains a single entry by maclink published on February 2, 2009 3:29 PM.
This is from my comment on the "Falling Down" clip, but I thought it fit well with my expert area.
I had mentioned the use of Coca-Cola in this scene as an example of product placement in class. I did a little research and it was in fact a paid product placement. A book on Psychology in Entertainment uses it as an example. By the way, from what I've looked at of this book it looks like it would be a great one for this class.
http://books.google.com/books?id=w_kJWcaz-wcC&pg=PA81&lpg=PA81&dq=coke+product+placement+%22falling+down%22&source=bl&ots=ZYUwH19DyN&sig=geHh_FQRkPd8fMeKa-zwS6bbtmE&hl=en&ei=DyCmSfeFDMiVngeolND0Dw&sa=X&oi=book_result&resnum=4&ct=result#PPA81,M1
77% of viewers recall seeing Coke in this movie. This is a way that these brands influence memory of their products in consumers. It also can affect their decisions. A study was done which asked people to imagine they were buying items for a friend's new apartment. Participants were more likely to pick items which were shown on a recent Seinfeld episode. Product placement is a tool that businesses use to persuade people to make purchases of their products by creating a sense of familiarity with them.